The most in-demand and highly valued skills in the workplace are ones tied to innovation and creativity.

“Before the first few weeks of Zero to One, I had always assumed that generating good ideas was a lottery of sorts, rapid-fire spitballing to see what would stick and what would not. Now, I realize that an intentional creative process, perhaps ironically created through a fruitful brainstorming process itself, was a much better path to ideation… At the end of these first few weeks, I already find myself trying to apply the creativity principles I have learned to outside work.”

“I had always believed that creativity was something that only a select few individuals have; but, after participating in the Zero to One course, I realized that this was not the case.”

The best way to have good ideas is to have lots of them. In my life I have always thought that you shouldn't have lots of ideas but good ideas, after learning that this is not the case I have been looking back on past experiences and realized why I made mistakes… In my creative process I always looked for the best ideas, I didn't focus on a large number of ideas. By doing this I did not test all the possibilities and therefore did not maximize my chances of success. If I had to do it all over again, I would no longer neglect brainstorming sessions and I would have far fewer preconceptions.

“As a whole, I noticed many things through these weeks that I have not noticed before in myself like how it might be hard to come up with ideas, but soon you will get to your endpoint if you keep going. I am interested in what I will learn throughout the course to maybe help me in the future whether with my degree or just life.”